Creative strategy
Develop concepts around your audience, offer, brand identity, and campaign objective.
FOUNDER-LED PAID MEDIA & CREATIVE
Creative with a job to do.
Ad creative production connects strong ideas with the placements where they need to work. Signal & Scale develops static ads, carousel creatives, video concepts, and AI-assisted visual assets, shaped by your brand and paid media strategy.
Discuss your Creative Studio planWHAT’S IN THE SCOPE
Deliverables shaped around your business,
your audience, and your priorities.
Develop concepts around your audience, offer, brand identity, and campaign objective.
Create ad images and social assets with clear visual hierarchy and purposeful messaging.
Shape opening hooks, storytelling, and calls to action for short-form advertising.
Use AI generation with art direction and human review to develop distinctive visual assets.
Adapt composition, copy, and format for the channels and placements in your media plan.
Build variants and refine concepts using campaign learnings rather than guesswork.
WORK DIRECTLY WITH THE FOUNDER
Collaborate with Chetan Chaudhary on strategy, campaign priorities, and performance discussions. Scope, responsibilities, fees, and timelines are agreed before work begins. Advertising spend is separate from agency fees.
Explore Chetan’s Google and Spotify experience