THE EXPERIENCE BEHIND SIGNAL & SCALE
CANADA & USARelationships built on the platform side.
An independent perspective on your next move.
Platform experience.
Personal accountability.
Chetan brings experience working with Google and Spotify to Signal & Scale. During his time at Spotify, he worked closely with brands and marketing agencies across Canada and the United States.
That experience is the foundation of a founder-led agency: thoughtful media strategy, purposeful creative, and direct collaboration with the person responsible for your campaigns.
THE FOUNDATION
Prior platform experience.
An independent agency today.
The full campaign journey.
A commercial focus.
During his time at Google, Chetan owned the end-to-end Google Ads strategy, execution, and optimisation for client accounts—connecting campaign decisions to scalable growth, lead generation, and revenue.
Annual recurring revenue generated
Strong relationships.
Revenue that followed.
Managed a strong portfolio of accounts on Spotify Ads Manager, working closely with brands and agencies across Canada and the USA. Account management combined platform execution with a focus on growing advertiser relationships and revenue.
Revenue generated in 2025
Revenue generated in 2024
SELECTED RELATIONSHIPS
Across Canada and the USA, these relationships brought together a range of businesses, institutions, and marketing teams.
YOUR BUSINESS. OUR NEXT CONVERSATION.
Work directly with Chetan on a scope shaped around your business, your customers, and your priorities.